The Cool Kids, hailing out of the fantastic city of Chicago, have been around the scene for years now, but various label fuckery has not allowed them to put out a cd. This all changes tomorrow when Mikey Rocks and Chuck Inglish drop When Fish Ride Bicycles on Mountain Dew's music label, Green Label Sound. Kinda weird, but I'm all for allowing artist creativity, and I have slammed a few Dews in my time. (Fortunately I still drop Peter North-sized loads, so no signs of the dreaded Dew-effect yet haha.)
Anyways, I was a little surprised by this cd in that that signature simple, booming production is not as evident as it was on The Bake Sale and other Cool Kids joints. The signature sound I associate with the duo seems to have slipped from memory, and Mikey and Chuck even get assistance from Travis Barker and Pharrell for a couple of production credits. The two always seem to be intent on setting trends, through music or fashion, so maybe this is just the next step. The two are not outshined by numerous guest appearances, notably Bun B, Chip tha Ripper and Ghostface. Their lyrical game has stepped up, but in my opinion this was never really what the Cool Kids were about. This cd plays more as a summer party album (see Swimsuits ft. Mayer Hawthorne and Summer Jam ft Maxine Ashley), and through a few spins it falls short of my high expectations. What seems to be a major problem in the rap game today, mixtapes and EPs end up being much better than albums.
No download link for this one, as the kids are streaming the whole album over at Green Label Sounds Facebook Page: href="http://www.facebook.com/GreenLabelSound?sk=app_178091127385">. If you do not have a Facebook and are reading this blog, I just don't know what to say to you. Also check out the video below for "Bundle Up", what was supposed to be the first single but didn't even end up on the album. Smh at what is going on over at Mountain Dew, and here's hoping The Cool Kids end up as more than just sharp dressing rappers.
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